Throughout her career, Rebecca has excelled at key message delivery through powerful storytelling. She has consistently captured the attention of editors, reporters and producers by getting to the heart of what makes a great story. She brings the story full circle from concept to spokesperson identification and training to pitch and placement.
Rebecca has managed media strategy and execution for numerous pharmaceuticals and medical devices through Phase II/III data presentations and publications, FDA Advisory Committee meetings, FDA approval and launch.
She regularly partners with leading academic institutions and medical center PR departments to ensure that external experts are cleared to serve as spokespeople and that news can be leveraged further through their channels. She also sees the full potential of media placements through by successfully pitching coverage to third-party advocacy groups, where targeted news reached the right candidates.
Consumer media success stories include TLC's This Life LIVE, SIRIUS XM Doctor Radio, Chicago Parent, NBC Chicago, ABC Denver, FOX Denver, Columbus Dispatch, NBC Raleigh/Durham, NBC Portland, CBS Portland, The Columbian (Portland, OR), PDX Parent, ABC Kansas City, Topeka Capital-Journal, CBS Minnesota, Tampa Bay Times, Medill/Northwestern News Service, Atlanta Journal-Constitution, FOX Atlanta, Dayton Daily News, Richmond Times-Dispatch, ABC Milwaukee, and more.